September 21, 1966. Lady Bird visits California and makes a speech in Monterey:
“I wanted not only to see the natural beauty of your country but also to salute the citizens and leaders in government who have taken action to preserve this natural heritage. Your coastline, which is your immediate pride and pleasure, is also the nation’s coastline, our common western edge. What you have done with it makes all your countrymen applaud. We have misused our resources, but we haven’t destroyed them. It is late. It is fortunately not too late, and I know that the people of Monterey Peninsula know that conservation, beautification, call it what you will, is more than just one tree, or one historic building, or one scenic highway. It is a frame of reference, a way of life.”
-Lady Bird Johnson, A White House Diary, New York: Dell Books, 1971, pages 465-466. Photo: Lady Bird at the Pacific Coast Highway. LBJ Presidential Library #C3188-27a.